Writer | Copy, Brand, CRO
Elisabetta Fanelli
CEO at CreativeCo
Kelly is always precise, writes amazing copy, and understands what our needs are. We've worked with many copywriters and freelancers over the years and she's definitely one of the best.
We couldn't ask for more, I always recommend her to anyone without hesitation.
Chris Van Voorden
Founder & CEO at 5miles
Kelly led the creation of our brand and writing guidelines, and then became an invaluable part of our team.
I had been hoping to find someone who could help us bridge the gap between startup energy and enterprise credibility as part of a broader branding effort. Kelly completely delivered this, and more!
She helped us tell our story in a way that's actually impactful, with a strategic voice and better brand positioning. She led communication initiatives, product launches, social channels, and client messaging alongside our growth team and designers.
Her writing is always spot on because there's research, audience understanding, and careful thought behind it. She also coaches our team members to become better writers and communicators themselves.
In short: Kelly is an absolute joy to work with and brings great value. Highly recommend.
Alex Loscos
Founder & CRO at BMAT
Kelly transformed BMAT's brand messaging across all channels, making it better positioned and more impactful.
She came up with many creative campaigns and led projects from start to finish. Her ideas are unique and there's always method in her madness (strategy behind her thinking). She also built systems to better connect comms with sales and tech teams, improving content alignment and reaching company goals.
I trusted her completely to manage the direction of our brand, content, team, and mentor other team members to write and think better.
It's always a pleasure to work with Kelly.
Let's work on your words
kelly@kellyabel.com