After delving into the brains of clinicians and physiotherapists, I wrote B2B ad campaigns that stood out and educated them. 

To ensure impact, I researched the target’s mindsets, awareness, and interests. After picking apart market data and getting to grips with the guardrails, I came up with creative concepts and narratives that fit the bill.

Across LinkedIn, Meta, and Google, I continually a/b tested and optimised headlines, descriptions, body copy, and visuals to hit key metrics. 

The ads achieved the most conversions the product had ever seen across all 3 platforms thanks to a focused strategy, an adapted ad-specific brand voice, and messaging that tied it all together.