A new brand narrative and detailed voice guidelines, now the company's writing bible.
5miles campaigns
5miles is an EdTech platform empowering big companies with bite-sized employee training.
Articles and newsletters that answered real questions from their community, from practical advice to learning trends.
Website restructure and course-specific landing page copy for every course in their library, creating clear entry points for the right audience.
Tailored social content that was consistently valuable to and motivating for learners.
A communication strategy and content execution plan to keep everything running like a well-oiled machine.