BMAT’s a music tech company connecting all industry players to amplify the value of music.

Here’s a little of what I got up to as their Copywriter & Content Strategist

Rebranding complex to clear

The team and I turned BMAT’s infamously complex matrix of products, services, and clients into a comprehensive, digestible offering with messaging that made sense.

Associates and competitors voiced how impressed they were, and messages asking “what do you actually do?” ceased to flood in, finally.

I wrote this blog to explain our process: https://www.bmat.com/music-operating-system/

Página web de BMAT Music Innovators con título en inglés y un gráfico de líneas de colores formando una figura en forma de doble hélice, fondo oscuro y menús en la parte superior.
Página web con texto en inglés que dice "Sé un operador suave" y un botón verde que dice "Registrarse." Fondo con tonos verdes y gráficos abstractos negros en la esquina superior derecha.
Página web con fondo de gradiente rosa, título en negrita 'Stairway to revenue', botón rosa con texto 'Sign up', ilustración de espiral con punto rosa, y texto en inglés acerca de ampliar ganancias y planificación empresarial.

Campaigns people actually care about

The idea was to start using BMAT’s massive database to help people, thus gaining more credibility, recognition, and trust. Here are a few campaigns I worked on with that purpose:

A report that entertained a bored world during lockdown, exposed the intricacies of BMAT’s monitoring data, and showcased the capabilities of its platform all in one go.

A series that put BMAT in the spotlight for a previously untapped market. 100s of independent artists were able to monetise their music on their own thanks to this.

An alphabetical assortment of every artist who had a live show cancelled, encouraging broadcasters globally to play their music and boost royalties earnings.

Product launches with personality

Here’s one example I like. To get the word out that BMAT could simplify messy music reporting for TV broadcasters, we didn’t dance around their doubts: we faced them head-on.

Our approach was to stand out among other stuffy reporting software. I led a carefully targeted, cross-channel campaign consisting of 2 videos, a sales page, and multiple paid ads. We increased conversions and signed a couple of new TV clients.

Ilustración que muestra un conjunto de pantallas, un teclado musical, un disco de vinilo y cables conectados a una máquina que genera reportes de uso de música, con un fondo en tonos naranjas y rojos.
Hombre con barba y gafas, vestido con camiseta clara y pantalones cortos negros, sosteniendo un zapato blanco mientras se encuentra frente a un muro amarillo, rodeado de plantas en macetas y plantas en el suelo.

Thank you, Alex.

"Kelly led numerous successful projects, campaigns, and content pieces from idea to execution at BMAT. She played a key part in transforming our brand messaging across all digital channels, making it better positioned and more impactful.

Her ideas are unique and creative but there’s always method in her madness/strategy behind her thinking!

She connected well with sales and tech teams to make sure content efforts were always aligned with company goals.

I was more than happy for her to manage the direction of the team and mentor other members. I trust completely in her work and it was a pleasure to have her at BMAT."

— Alex Loscos, Founder & CEO at BMAT