Made the value of automating music reporting clear to overworked TV broadcasters by taking their least favourite subject and adding some laughs.
BMAT campaigns
BMAT's a music tech company connecting all industry players to amplify the value of music.
Put BMAT's complex network of technology, hunger to better the music ecosystem, and 500 years worth of music data into a digestible narrative for partners, stakeholders, and the public.
A free web series created to empower independent artists with the knowledge they need to make sure they get paid royalties for every play of their music.
Pulled stories from BMAT's massive music database to help the world see the impact of the pandemic on music usage and royalties around the world.
Concepted and directed a video for branding and advertising purposes based on BMAT's earlier tagline of "What plays around comes around".
Encouraged radio and TV broadcasters to play the bands who had gigs cancelled due to COVID-19, generating royalties and exposure to make up for their losses.
Led design and messaging for the Royalties Calculator's launch in collaboration with its developer. Together, we reinforced BMAT's transparent nature across all players of the industry.
Turned BMAT's airplay monitoring of 1,900 radio channels into a Eurovision chart, predicting the contest's winner and revealing which countries were quietly playing each other's songs. A playful proof of what the technology can do.