CreativeCo is a strategic design studio who turn big ideas into brilliant brands.
Here’s a tiny bit of what I’ve done as their Copywriter.
Untangling a mission & vision
After getting to know the agency inside-out, I excavated the necessary information and put together a set of brand values, a mission statement, and a vision statement, allowing them to stand proud in their unique positioning.
This manifesto provided the architecture to create tone of voice guidelines, a fresh website, a detailed employee onboarding deck, case studies, and more.
We improved the alignment they have among current clients and employees, and helped attract new ones.
Web copy that works hard
I had the pleasure of working on CreativeCo’s website copy from scratch, working closely with the founder and designers to marry copy and design, optimising the user experience.
Thorough target audience research resulted in a website that's home to a warm and fun yet expert voice that connects.
Thank you, Elisabetta.
“Kelly is always precise, writes amazing copy, and understands what our needs are. We’ve worked with many copywriters and freelancers over the years and she’s definitely one of the best.
We couldn’t ask for more, I’d recommend her to anyone without hesitation.”
- Elisabetta Fanelli, CEO of CreativeCo