Elespacio is an integrated marketing & creative agency where ideas, media, & technology meet.

Here’s some of what I sunk my teeth into as their Copywriter & Content Strategist.

Varias personas sosteniendo copas con bebidas en una reunión social, una de ellas con una vista de un ojo fabricado en la bebida.
Texto en fondo rosa que dice: "Coke's retro-gazing NFTs make Gen Z thirsty" con una imagen de varias latas de Coca-Cola rojas en la esquina inferior derecha.
Un jardín con plantas y flores, un sofá con cojines y figuras humanas en el fondo, sobre una pared rosada, y texto azul que dice 'Montesing in the Metaverse'.

Sparkling socials: strategy & content

I translated the agency’s dreams, ambitions, and audiences into content pillars, channel-specific rules, and a calendar with team roles.

I kept things resourceful and realistic (e.g. squeezing all the juice from content into ‘snackables’) yet creative and unique (e.g. drawing on the team’s brilliant minds and quirky interests).

I created regular content for LinkedIn, Instagram, Twitter, and their newsletter. The talented design team visually enhanced the storytelling closely by my side.

Throughout the process, we talked frankly about what was working & what wasn’t to constantly refine & learn.

Bright brand voice guidelines

Elespacio needed their voice to better embody their character, values, and help them reach their people.

I interviewed the entire team to get a sense of the agency’s collective personality, discover what had worked for them in the past, and dodge what hadn’t.

I channeled all this into writing guidelines. Together with the Creative Director, we produced a robust step-by-step deck that helped spread the new tone of voice like butter across all digital channels.

Una publicación en redes sociales que muestra papel higiénico con mensaje de apoyo y creatividad, acompañada de emojis de orejas y ojos, y hashtags relacionados con marketing y diseño.

Articles to feed brains & brand

I leaned heavily on thought pieces across their blog and Mindfeed newsletter to rightfully position elepacio as the experts they are.

In line with the tone of voice guidelines I helped set, these articles express themselves humbly, cleverly, and a little bit strangely.

Texto en la imagen que dice: 'Un banquete de marca para los ojos' sobre un fondo de color lila.
Fondo verde con texto en letras verdes que dice 'Un futuro más ecológico para la publicidad digital'.
Texto en fondo rojo que dice 'Diseño para lo que es correcto'.
Texto en estilo provocador que dice: '¿Femvertising amigo o falso?'
Texto que dice 'Shakespeare is a machine' en letras verdes sobre fondo azul claro.