Cricut’s were in the midst of expanding their products and trying to reach crafters all over the world. They needed bold, universal messaging that stood out and didn’t leave anyone behind.

I churned out frequent email campaign copy, adapting the messaging to special offers, events, and themes.

I kept each stage of the funnel and our wider ad strategy. I made the copy align with different goals, audiences, and KPIs.

I also wrote a case study about elespacio’s work with Cricut, too: https://elespacio.net/work/cricut