Victorinox is best known for the iconic Swiss Army Knife, and also a major producer of cutlery, watches, travel gear, and fragrances.

I worked on content strategy briefs for Victorinox through elespacio.

Mujer con maleta grande en un aeropuerto, promoción de plataformas premium.

Reaching premium communication

To help Victorinox gain momentum among premium lifestyle competitors, I led the creation of a detailed platform strategy across Instagram, Twitter, YouTube, Facebook, and Pinterest.

First, I dug into the already-established Victorinox brand. In parallel, I looked into their luxurious competitors to get to the bottom of what lay at the core of truly premium communication. I discovered that experimenting & playing with convention was a necessity.

With the team, we put together a guide for Victorinox to use, detailing exactly what to do on which channel and why.