I led a detailed platform strategy for Victorinox to cement their brand in the luxury space across Instagram, Twitter, YouTube, Facebook, and Pinterest.

First, I dug into the well-established Victorinox brand, their competitors, and premium communication techniques. I discovered that experimenting and playing with convention was a necessity.

With a team of creatives and strategists, we put together a detailed guide for Victorinox that covered approach, audience, channel, content creation guidelines, tone of voice, and copy examples.